Chippas Restaurant is a 100% black-owned small business initiative, which seeks to address the needs of both local and international tourist markets. The company focuses on the growing concept of developing a Township Tourism Corridor. This means there is a growing trend from various international and local tourists to seek for places which can demonstrate the cultural diversity within various South African Township.
Thus the restaurant, intends to offer its market unique in-house brands of African Delicacies and Beverages. It's physical layout, attractive exterior and interior designs, is a combination of the various artistic creations of the local people, which is a true demonstration of the ethos of building social capital.
The business's geographical location and its products are a clear illustration of a customer-driven service. The business is located adjacent to the Mbekweni Shopping Centre, Taxi Rank, Community Hall, Day Hospital, Mbekweni Library and Langabuya Primary School, thus making it able to have a competitive market share, as it is currently the only service provider of high-up market fast food consumers.